VP Commercial Nordics for leading international bike company

Drive commercial transformation and profitable growth across the Nordic region

This is an exceptional opportunity to lead the commercial development of one of the Nordic region's most significant businesses within the cycling industry. As VP Commercial Nordics, you will be responsible for translating strategic ambitions into commercial results across Denmark, Sweden, Norway and Finland.

Reporting directly to the Chief Commercial Officer, you will lead a diverse commercial organization with full responsibility for sales performance, profitability, customer relationships and commercial execution across both Bikes and Parts & Accessories. You will play a key role in strengthening collaboration across the Nordic markets, developing high-performing teams and ensuring that strategy is consistently transformed into measurable business results.

The role offers significant influence, broad executive exposure and the opportunity to shape the future commercial direction of the Nordic business within an international, matrix-based organization undergoing continued development.

Lead the commercial development across one of Accell's most important regions

The Nordic bicycle market is among Europe's most advanced markets for bicycles, e-bikes and Parts & Accessories. At the same time, the industry is undergoing significant change. Retail structures are evolving, customer expectations continue to increase, omni-channel capabilities are becoming increasingly important.

As Vice President Commercial Nordics, you will lead the commercial organization across Denmark, Sweden, Norway and Finland with full P&L responsibility for the commercial performance of both Bikes and Parts & Accessories. Reporting directly to the Chief Commercial Officer, you will translate Accell's global commercial strategy into successful regional execution while driving sustainable growth, profitability and organizational development. While Quality & Service defines the strategic framework for technical service, you will have operational responsibility for ensuring an outstanding customer experience across the region.

Your key responsibilities include:

• Lead the commercial performance across Denmark, Sweden, Norway and Finland with full responsibility for revenue, gross margin, inventory, working capital and EBIT.

• Develop and strengthen strategic relationships with key retailers, dealers, distributors and commercial partners throughout the Nordic region.

• Lead, coach and develop the Nordic commercial organization while building a high-performance culture focused on accountability, collaboration and customer value.

• Drive commercial transformation by strengthening commercial processes, performance management, forecasting, account management and organizational effectiveness.

• Identify commercial synergies across countries, brands and channels to improve scalability and execution.

• Collaborate closely with global functions and international stakeholders in a complex matrix organization while representing the Nordic region in strategic business initiatives.

The role can basically be located anywhere in the Nordics. Heavy travel should be expected.

Experienced commercial executive with a strong track record in multi-country leadership

You are an experienced commercial leader with a proven ability to create sustainable business growth while leading organizations through change. You combine strategic thinking with a pragmatic execution mindset and are equally comfortable discussing commercial strategy with executive management as engaging with key customers and supporting your teams.

Most likely, you have built your career within sporting goods, branded consumer products, mobility, outdoor, consumer durables or another international business where success depends on strong retail, dealer or distributor relationships. Experience from the bicycle industry is an advantage, but not a prerequisite.

Furthermore, we are looking for you with the following qualifications:

• 10-15+ years of senior commercial leadership experience with full commercial responsibility.

• Proven success leading commercial organizations across multiple countries within an international matrix environment.

• Strong commercial and financial understanding with experience managing revenue, profitability, gross margin, working capital and EBIT.

• Extensive experience developing strategic customer relationships and leading key account organizations.

• Demonstrated success driving commercial transformation, organizational development and change management.

• Strong leadership capabilities with the ability to inspire, coach and develop high-performing teams.

• Excellent stakeholder management skills combined with a collaborative and influential leadership style.

• Fluent English and proficiency in at least one Nordic language. Experience from bicycle, sporting goods, outdoor or mobility industries is considered an advantage.

Do you recognize yourself in this role?

For this position we are working with the headhunting company, Brinch & Partners, based in Copenhagen, Denmark. If you have any questions, you are welcome to contact Partner Arne Kyed at ak@brinchpartners.dk or +45 2970 2031.

If you are interested in the position, please upload your CV via the link at your earliest convenience.

ABOUT ACCELL GROUP AND WHAT WE DO

We believe that cycling moves the world forward. We design simple and smart solutions in order to create a fantastic cycling experience for everyone who uses our bikes. Accell Group makes bicycles, bicycle parts and accessories. We are the European market leader in e-bikes and second largest in bicycle parts and accessories. With numerous leading European bicycle brands under one roof. These brands were built by pioneers for whom the best was not good enough. We still embody the entrepreneurial spirit of those family businesses to this day. We keep pushing ourselves to create high-quality, high performance, cutting-edge products driven by the continuous exchange of know-how and craftsmanship.

Well-known bicycle brands in our portfolio include Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe and Carqon. XLC is our brand for bicycle parts and accessories. Accell Group employs approximately 3,000 people across 15 countries.